Told you so! Users Place More Weight on Design (Webcopyplus data)
The demand for good web design is increasing, revealed a recent Webcopyplusonline poll. Almost 25% of web users indicated “poor visual presentation” as the number one element that drives them away from websites. Only 6.6% of web users who participated in a similar 2007 online poll indicated “poor visual presentation” as the main reason to abandon a website. That equates to a 267% increase during the two-year period.
Our web content specialists believe the increased desire for quality design comes from the fact that Internet users have become increasingly sophisticated. Consequently, more of today’s Internet users understand that a well designed website makes it possible to achieve more, with less time and effort.
A total of 318 web users were asked what’s most likely to drive them away from a website.
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- 50.9% indicated “slow load times”
- 24.8% noted “weak web copy”
- 24.2% specified “poor visual presentation”
In the 2007 poll, 51.2% of 258 participants indicated “slow load times” and 42.2% noted “weak web copy” as their biggest turn-offs.
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Via WDW
