The fact is, the Demand way may be inescapable. A senior executive at a major media company likened Demand’s algorithmic-based content-creation factory to what he saw in the advertising industry in the past decade. Experience, relationships, and gut checks started losing out to raw data. “To customers, advertising may not look that different, but the systems to deliver the right ads to the right consumer at the right time have changed dramatically,” he says. “The content systems are going through the early, early stages of that right now.”
Still, Rosenblatt says he is trying to place a new emphasis on quality. “There’s a constant debate internally,” he says. “This might sound crazy, but I’d rather spend more and put more quality into the process. Long term, we’ll make more money by increasing quality.”
But when he gets into the details, it’s clear that he’s not moving far from his Henry Ford model. “We’re not talking about $1,000 videos, so a couple dollars here or there can make a serious difference. For instance, pay an extra dollar for fact-checking.”
How can anyone survive on that? Good question. Google it. If the answer isn’t out there, it soon will be.
via Wired
