“There has been a lot of theory about the difference between information and behavior spreading,” said economic sociologist Damon Centola of the Massachusetts Institute of Technology, author of the study published Sept. 3 in Science. “We’ve assumed that they are the same, but you can imagine that behavior is not really like that, that you need to be convinced.”
Read the Article http://www.wired.com/wiredscience/2010/09/network-behavior-spread/#ixzz0yTfe0xsw
